Will You Allow IDFA (ID For Advertisers) Tracking On Your Apple Device Running iOS 14.5?

It’s been nearly two weeks since Apple released its iOS 14.5 update. Early data from Flurry Analytics suggests that only 4% of users (that have installed the update) have opted-in to allow IDFA tracking across apps.

Apple’s iOS 14.5 update provides users with more privacy controls.

It is still too early to know if these rates will hold. Still, the figure is much worse than projected and will create a significant dent in the advertising revenue of Facebook and the numerous SMB partners using Facebook’s Audience Network.

Increased privacy controls are good, and I believe more transparency and management are always suitable for users. However, this change will negatively impact the ability of many small companies (in addition to large corporations) to grow and sustain their businesses efficiently.

I’m not exactly going out on a limb when I say that most people dislike being bombarded with digital ads; I know I do. Apple’s iOs 14.5 update will not prevent that from happening, but it may just prevent those ads from being as relevant to you. I don’t seem to mind when I see an ad for something that truly “speaks” to me. Of course, there are limits, and it is sometimes eerie how conversations can lead to digital ads (I’m talking to you, Google, Alexa, and Siri!).

Maybe this is an easy decision for some of you, or perhaps you see the benefits of both sides of the argument. What will you do when prompted to allow app tracking or not?